June 11, 2023

A beautiful Black woman with long locs, holding a compass pointing North in front a map of the world.

What is the purpose of your brand? Why does it exist, beyond making money or selling products? Understanding and articulating your brand’s purpose is a critical component of effective branding. A brand purpose goes beyond what your business does and how it does it – it’s the deeper “why” that drives everything you do. In […]