I work with dreamers, doers, and innovators to design purpose-driven brands that push the world forward.
Where ideas Become impact
Creative strategy for purpose-driven people
The Conscious Planner helps you design your life from the inside out. It guides you through shaping a clear vision, choosing aligned goals, and creating daily rhythms that support your energy, your creativity, and your real life.
for creative minds, full lives + fresh starts
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A creative strategist, designer, and mama of two, with a deep love for Prosecco and purpose. My work blends story, strategy, and soul to help people transform not just what they do—but who they are. I’ve led projects around the world, from community placemaking in Amsterdam to girls' empowerment in Ghana. Now, I work with purpose-driven people to design beautiful brands that push the world forward.
Joi
Brand Alchemist
Free People Post is a monthly snail mail club designed to help you reconnect with creativity, curiosity, and the kind of freedom that can get lost in the middle of everyday life. Each themed mail drop includes a curated mix of letters, creative prompts, rituals, challenges, artwork, playlists, and collectible paper goods designed to inspire a more intentional and expansive way of living.
Think of it as part field guide, part personal letter, part permission slip. Every drop invites you to slow down, explore new ideas, romanticize your life a little more, and create small moments of meaning offline. Whether you’re craving creative inspiration, deeper self-connection, or simply something beautiful to look forward to in the mail.
free people post
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turn purpose
into power
better ideas are built together