I work with dreamers, doers, and innovators to design purpose-driven brands that push the world forward.
Where ideas Become impact
Creative strategy for purpose-driven people
The Conscious Planner helps you design your life from the inside out. It guides you through shaping a clear vision, choosing aligned goals, and creating daily rhythms that support your energy, your creativity, and your real life.
for creative minds, full lives + fresh starts
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A creative strategist, social entrepreneur, and arts marketer with a deep love for prosecco and purpose. I help purpose-driven people and organizations clarify their vision, amplify their message, and bring meaningful ideas to life through strategy, storytelling, and design.
My work has taken me across the world, from a creative placemaking initiative in Amsterdam, to a girls’ empowerment program in Ghana, to designing sustainable packaging for H&M Germany.
I hold a Master’s degree in Arts and Social Change from NYU and spent half a decade as a professor teaching creativity, design thinking, and innovation. Today, I collaborate with creatives, nonprofits, and changemakers to build brands, campaigns, and experiences that push the world forward.
Joi
Brand Alchemist
Free People Post is a monthly snail mail club designed to help you reconnect with creativity, curiosity, and the kind of freedom that can get lost in the middle of everyday life. Each themed mail drop includes a curated mix of letters, creative prompts, rituals, challenges, artwork, playlists, and collectible paper goods designed to inspire a more intentional and expansive way of living.
Think of it as part field guide, part personal letter, part permission slip. Every drop invites you to slow down, explore new ideas, romanticize your life a little more, and create small moments of meaning offline. Whether you’re craving creative inspiration, deeper self-connection, or simply something beautiful to look forward to in the mail.
free people post
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Have an idea you want to chat about?
I would love to hear it.
turn purpose
into power
better ideas are built together