You look like my next dream client

I work with dreamers, doers, and innovators to design purpose-driven brands that push the world forward.

Where ideas Become impact

Creative strategy for purpose-driven people

You don’t need another planner telling you to hustle harder. The Conscious Planner helps you design your life from the inside out. It guides you through shaping a clear vision, choosing aligned goals, and creating daily rhythms that support your energy, your creativity, and your real life. 

This planner goes beyond just tracking dates and appointments. It’s designed to help you turn intention into daily action. With undated monthly, weekly, and daily pages, you’re able to plan at your own pace while staying connected to the bigger picture. You’ll have space to explore your vision, set both personal and professional goals, and break them down into plans that feel actionable.

The daily pages are designed to help you check in with yourself as much as your to-do list. You can track your mood, energy, habits, priorities, and routines, while also making room for gratitude, reflection, and celebrating your wins. The Conscious Planner is a tool you return to daily to stay grounded, focused, and aligned with the life you’re creating.

for creative minds, full lives + fresh starts

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more about me

A creative strategist, designer, and mama of two, with a deep love for Prosecco and purpose. My work blends story, strategy, and soul to help people transform not just what they do—but who they are. I’ve led projects around the world, from community placemaking in Amsterdam to girls' empowerment in Ghana. Now, I work with purpose-driven people to design beautiful brands that push the world forward.


Joi

Brand Alchemist

brand & web

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Creative offerings

Have an idea you want to chat about?
I would love to hear it. 

turn purpose
into power

better ideas are built together