![A beautiful Black woman with long locs, holding a compass pointing North in front a map of the world.](https://4freepeople.com/wp-content/uploads/sites/20474/2023/06/lifewithjoi33_a_compass_pointing_north_60581706-7ac3-4d45-804c-32a7bdd9c8f4-1.png)
What is the purpose of your brand? Why does it exist, beyond making money or selling products? Understanding and articulating your brand’s purpose is a critical component of effective branding. A brand purpose goes beyond what your business does and how it does it – it’s the deeper “why” that drives everything you do. In […]