I help purpose-driven people bring their ideas to life with clarity, creativity, and conscious strategy.
Where Light Becomes Legacy
Creative strategy for purpose-driven brands
more about me
A creative strategist, designer, and mama of two, with a deep love for Prosecco and purpose. My work blends story, strategy, and soul to help people transform not just what they do—but who they are. I’ve led projects around the world, from community placemaking in Amsterdam to girls' empowerment in Ghana. Now, I work with purpose-driven people to design brands that push the world forward.
Joi
Brand Alchemist
Have an idea in your heart?
I would love to hear it.
From big ideas to bold moves.
You don’t have to figure it all out alone